December 6th, 2007 in Featured, Productivity

The Top 4 Misapplications of the 80/20 Rule

Eighty percent of the output comes from twenty percent of the input. That is basically a summary of the Pareto Principle, or as it is more commonly known, the 80/20 Rule. The rule comes from Vilfredo Pareto, an Italian economist who noticed that 80% of Italy’s wealth was in the hands of 20% of the population.

Making a critical evaluation of your business concept at an early stage will allow you to discover, address, and correct any fatal flaws before investing time in preparing your business plan. As you work through this phase, Phase II of business development, you will identify factors that are essential to your venture's success while compiling the detailed, in-depth information you need to write your business plan, thereby immensely shortening the next phase in the process.

The New Consumer

The phenomenal growth of online social networking and mobile communication is creating a cultural shift in our society. Specifically, these new media are creating a more demanding consumer. Because it is much easier to get information on any topic at any time of day, consumers now expect more immediacy and convenience. Because there are multiple, if not endless, sources available to validate or negate information from businesses, consumers also demand more honesty. Finally, and perhaps most importantly, because the community aspect of social media fosters strength in numbers, consumers demand to be heard.

David MacKenzie Ogilvy, CBE (June 23, 1911–July 21, 1999), was a notable advertising executive. He has often been called "The Father of Advertising." In 1962, Time called him "the most sought-after wizard in today's advertising industry." ^[1] He was known for a career of expanding the bounds of both creativity and morality.

Research on human multitasking

Since the 1990s, experimental psychologists have started experiments on the nature and limits of human multitasking. It has been proven multitasking is not as workable as concentrated times. In general, these studies have disclosed that people show severe interference when even very simple tasks are performed at the same time, if both tasks require selecting and producing action (e.g., Gladstones, Regan, & Lee, 1989; Pashler, 1994). Many researchers believe that action planning represents a "bottleneck", which the human brain can only perform one task at a time.

The term "multitasking" was originated in the computer engineering industry. It was used to reference the ability of a microprocessor, which is the brain of the computer. Multitasking means to process several tasks simuntaneously (from article "You say Multitasking like it's a good thing" by Charles J. Abate, March/April 2009 issue of NEAtoday). Microprocessors can't literally perform several tasks simultaneously. "They are inherently linear in their operation and can perform only one task at a time".

FreeMind is a premier free mind-mapping (http://en.wikipedia.org/wiki/Mind_map) software written in Java. The recent development has hopefully turned it into high productivity tool. We are proud that the operation and navigation of FreeMind is faster than that of MindManager because of one-click "fold / unfold" and "follow link" operations.

So you want to write a completely new metaphysics? Why don't you use FreeMind? You have a tool at hand that remarkably resembles the tray slips of Robert Pirsig, described in his sequel to Zen and the Art of Motorcycle Maintenance called Lila. Do you want to refactor your essays in a similar way you would refactor software? Or do you want to keep personal knowledge base, which is easy to manage? Why don't you try FreeMind? Do you want to prioritize, know where you are, where you've been and where you are heading, as Stephen Covey would advise you? Have you tried FreeMind to keep track of all the things that are needed for that?

A planogram is a diagram of fixtures and products that illustrates how and where retail products should be displayed, usually on a store shelf in order to increase customer purchases^[1][2]. They may also be referred to as plano-grams, plan-o-grams, schematics (archaic) or POGs.

Internet Marketing Acronyms / Abbreviations / Initialisms

AJ - Ask Jeeves

AOL - America Online

ASP - Application Service Provider

AV - AltaVista

B2B - Business to Business

B2C - Business to Consumer

CPA - Cost Per Action

CPC - Cost Per Click

CPS - Cost Per Sale

CTR - Click-Through Rate

DH - Direct Hit

FFA - Free-For-All Link List

HB - HotBot

IM - Instant Messaging

INK - Inktomi

LS - LookSmart

MSN - Microsoft Network

NL - Northert Light

NSI - Network Solutions

PFI - Pay For Inclusion

PFP - Pay For Performance

PPC - Pay Per Click

PPCSE - Pay Per Click Search Engine

PPL - Pay Per Lead

PPS - Pay Per Sale

PV - Page View

RON - Run Of Network

ROS - Run Of Site

SEO - Search Engine Optimization

SEP - Search Engine Positioning

UV - Unique Visitor

WWW - World Wide Web

Y! - Yahoo!

Abstract:     
This paper performs a census of the 101 performance measures for portfolios that have been proposed so far in the scientific literature. We discuss their main strengths and weaknesses and provide a classification based on their objectives, properties and degree of generalization. The measures are categorized based on the general way they are computed: asset selection vs. market timing, standardized vs. individualized, absolute vs. relative and excess return vs. gain measure. We show that several categories have been exhausted while some others feature very heterogeneous ways to assess performance within the same sets of objectives.

Keywords: performance measurement, portfolio, funds, Sharpe, alpha, Treynor, market timing

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.